Privacy Policy

1. Information We Collect

We collect information you provide directly when using the Sofla platform, as well as information generated through our AI qualification process.

Personal information you submit:

• Full name, email address, and phone number
• Residential address and property details
• Employment and income information
• Social Security Number (for credit-related inquiries)
• Financial data including assets, debts, and bank account information
• Government-issued identification documents

AI qualification data:

• Responses to our 11-question AI qualification assessment
• Qualification scores and loan program matching results
• AI-generated borrower profiles and risk assessments
• Document checklists and readiness status

Automatically collected information:

• Device type, browser, operating system, and IP address
• Pages visited, time spent on pages, and navigation paths
• Referral source and search terms used to find our site

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing your mortgage pre-qualification through our AI engine
• Matching you with appropriate loan programs (FHA, Conventional, Jumbo, Bank Statement, Foreign National, Fix & Flip, Reverse Mortgage)
• Generating qualification scores and risk assessments for lender review
• Routing your qualified application to participating lenders in our network
• Creating and managing your borrower portal account
• Sending notifications about your application status, document requests, and platform updates
• Improving our AI qualification models and platform experience
• Complying with federal and state mortgage lending regulations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Sofla platform.

Essential cookies:

Required for core platform functionality, including session management, authentication, and security. These cannot be disabled.

Analytics cookies:

Help us understand how visitors interact with our platform so we can improve the qualification experience. These are anonymized and aggregated.

You can control cookie preferences through your browser settings. Disabling certain cookies may limit platform functionality.

4. How We Share Your Information

We share your information only in the following circumstances:

• Lender network: When you complete qualification, your profile, score, and documents are shared with matched lenders in our network to facilitate your mortgage application.
• Service providers: We work with trusted third parties for hosting, analytics, email delivery, and payment processing. These providers are contractually bound to protect your data.
• Legal compliance: We may disclose information when required by law, regulation, legal process, or enforceable governmental request, including compliance with the Equal Credit Opportunity Act (ECOA), Fair Housing Act, and state mortgage regulations.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for marketing purposes.

5. Data Security

We implement industry-standard security measures to protect your personal and financial information:

• All data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption
• Access to borrower data is restricted to authorized personnel and matched lenders only
• Regular security audits and vulnerability assessments are conducted
• Multi-factor authentication is available for all user accounts
• We maintain compliance with applicable financial data protection standards

While we take reasonable measures to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal and regulatory retention requirements.
• Portability: Request a machine-readable copy of your data.
• Opt-out: Unsubscribe from marketing communications at any time.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at hello@sofla.ai. We will respond to your request within 30 days.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Mortgage-related records may be retained for a minimum of three years after the last activity on your account, as required by federal and state regulations. You may request deletion of your account and associated data at any time, subject to our legal retention obligations.

8. Children's Privacy

The Sofla platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a person under 18, we will take steps to delete that information promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of the platform after changes are posted constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us: