Privacy Policy

1. Information We Collect

We collect information you provide directly when using the Sofla platform, as well as information generated through our AI qualification process.

Personal information you submit:

• Full name, email address, and phone number
• Residential address and property details
• Employment, income, assets, debts, and other information you enter in pre-qualification or the full application
• Date of birth and optional demographic information if you submit the full application

Sofla does not ask for your Social Security Number or full bank account number. New loan document uploads are handled through the lending firm's approved secure channel after you speak with a loan expert, not through Sofla. If you uploaded documents to Sofla before this process changed, contact us about access, retention, or deletion of those files.

AI qualification data:

• Responses to the preliminary qualification assessment
• Qualification scores and loan program matching results
• Loan program guidance and assessment results
• Readiness status and next-step guidance

Automatically collected information:

• Device type, browser, operating system, and IP address
• Pages visited, time spent on pages, and navigation paths
• Referral source and search terms used to find our site

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing your mortgage pre-qualification through our AI engine
• Matching you with appropriate loan programs (FHA, Conventional, Jumbo, Bank Statement, Foreign National, Fix & Flip, Reverse Mortgage)
• Generating qualification scores and risk assessments for lender review
• Routing your application to an assigned licensed lending partner
• Creating and managing your borrower portal account
• Sending notifications about your application status and platform updates
• Complying with federal and state mortgage lending regulations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Sofla platform.

Essential cookies:

Required for core platform functionality, including session management, authentication, and security. These cannot be disabled.

Analytics cookies:

May help us understand how visitors interact with our platform so we can improve the experience.

You can control cookie preferences through your browser settings. Disabling certain cookies may limit platform functionality.

4. How We Share Your Information

We may share your information in the following circumstances:

• Assigned lending partner: Your profile, preliminary score, and information you submit in a full application may be shared with an assigned licensed lender to follow up on your request. New loan document files are submitted separately to the lending firm through its approved secure channel.
• Service providers: We use providers for hosting, authentication, AI assistance, analytics, email delivery, and payment processing. Information processed by these providers depends on the feature you use.
• Legal compliance: We may disclose information when required by law, regulation, legal process, or enforceable governmental request, including compliance with the Equal Credit Opportunity Act (ECOA), Fair Housing Act, and state mortgage regulations.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for marketing purposes.

5. Data Security

We use technical and organizational safeguards to protect information submitted to Sofla:

• Encrypted connections for data in transit
• Access controls for borrower accounts and assigned lending partners

While we take reasonable measures to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal and regulatory retention requirements.
• Portability: Request a machine-readable copy of your data.
• Opt-out: Unsubscribe from marketing communications at any time.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at hello@sofla.ai. We will review and respond to your request in accordance with applicable law.

7. Data Retention

We retain personal information for the time needed to provide the service and meet applicable recordkeeping obligations. You may request deletion of your account and associated data, subject to those obligations. We are reviewing the retention and deletion schedule for files uploaded under the former Sofla document workflow.

8. Children's Privacy

The Sofla platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a person under 18, we will take steps to delete that information promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of the platform after changes are posted constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us: